WJBC-AM 1230 in Bloomington will kick off its 90th birthday celebration tomorrow (Wednesday, April 1st) with throwbacks featuring many of the on-air personalities that have shared the airwaves with listeners over the years.
In early May 1925, Lee Stremlau launched WJBC from the Hummer Furniture Store in LaSalle, about an hour north of Bloomington. Early broadcasts were shared with three other radio stations on the same frequency.
Due to financial difficulties operating the station, Stremlau moved WJBC to Bloomington, first operating from studios at Illinois Wesleyan University, with other studios across the city.
With the arrival of television in the 1950's, and with Bloomington-Normal not having a television station of its own, WJBC expanded its presence in the community by building a lineup of live and local personalities and shows. Gibson City native Don Munson joined WJBC in 1965, and during a period when morning radio was in its infancy, he made WJBC a part of many people's morning routine. During his time as operations manager, the station adopted its slogan "Spirit of McLean County", while also starting such elements as the Pet Hotline, Forum, and Problems and Solutions.
Among the many personalities to grace the 1230 frequency over the years include former Bloomington mayor Judy Markowitz, IWU sports information director Stew Salowitz, farm director Art Sechrest, news media Alan Sender and Howard Packowitz, and Twin Cities sports media icons Dick Luedke and Art Kimball.
Beginning tomorrow morning, WJBC will begin its countdown towards the 90th birthday of the station's founding. Regular programming will be interrupted for special segments featuring some of the WJBC personalities over the years. Here is what tomorrow's schedule will look like:
5-9 a.m. Scott Laughlin and Colleen Reynolds
9-12 p.m. Ken Behrens
12-1 p.m. Paul Harvey
1-2 p.m. Beth Whisman
2-4 p.m. Elizabeth Estes "Ebus"
4-6 p.m. Dan Irvin
6-7 p.m. Sports Talk
7-9 p.m. Dan Swaney
Other celebrations will continue throughout this month.